SNS + Adidas | FILM + VISUAL CAMPAIGN
We made a film that was puuurfect for the shoe and a cheap low blow into the hearts of anyone who can’t fend off cute kittens.
Film and still pictures for Sneakersnstuff for the release of the softer Adidas sneakers. Together with SNS's in-house agency we developed the digital and printed campaign playing with the concept of coziness combined with 7 sleepy kittens. As cozy as kittens. It’s time to relax and spoil yourself with the coziness of the new I-5923 Pack from adidas Originals that is exclusive for Sneakersnstuff. With the softest touch, snug slipper-like comfort and full Boost cushioning, one could argue they are as cozy as kittens.
ART DIRECTION: Fabrizio Morra & Eva Cremers
DIRECTOR OF PHOTOGRAPHY: Olle Lundin
PRODUCTION: Isabelle Kagstrom