Noosa – Full on tasty!  |  FILM

Advertising agency BSSP contacted Snask to help them create some new stylish film ads and extra online content for their client Noosa yoghurt. 

To capture the "full on" attitude of the Noosa brand we created an art directed heightened reality where Noosa personalities could live and play. The film has a quick pace where we jump between different scenes to tell a fun and eye catching story around the Noosa brand values. Finding the right "full on" characters and moments being key. In between these glimpses of the Noosa universe we show the true thick texture of the yogurt in dazzling food shots. To have a continuity in the art direction throughout the spots we decided to use all the flavours and the crazy range of colors they provide to help decide the color palette. Also every scene/set was created in a way that they could live on their own creating loads of possibilities to get extra content for online usage. All this resulted in a fun fast paced film with playfully art directed sets in a heightened "full on" reality! 

CREATIVE CONCEPT, DIRECTION & ART DIRECTION: Snask, Fabrizio Morra

DIRECTOR OF PHOTOGRAPHY: Jens Ramborg

PRODUCTION: Always Frank

AGENCY: BSSP

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Fabrizio Morra is a young Italian designer
specialised in art direction, visual design and illustration based in Turin, Barcelona, Stockholm. Currently Troublemaker at Snask.

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He has worked across different disciplines bringing to life design solutions tailored to meet the concerns of small, large, national and international clients. His services include art direction, creative and art direction, creative campaigns, branding, printed matter and digital media.
Former Atelier student. Previously illustrator at Illo & Wonderlust and art director at Brikk.

So, after this classic-half-copied self-celebrative description, the point is that he has enough experience to work for your brand –whatever it is.

He won so many awards that there’s not even time to mention all of them here –but he is mainly considered as an award-winning troublemaker.

Wherever he is, it’s always sunny with a high of 23°C, the grass is green and the girls are pretty.

"Fabrizio is my grand father and he makes great salads."

Fredrik Öst - Snask, 2018

"Now or never, I'm not gonna live forever."

Fab talking to clients, 2018

"He's an artist"

People, 2018

Clients

The New York Times

Wired

Goodyear

Orthly

Vodafone

Sneakersnstuff

Nordea

Deconet

The Good Life

Fast Company

Ferrero

Ssu

Apex Magazine

McDonald's Canada

Sonos

OFFF Barcelona

Musixmatch

....

Walkie Talks

FID, W/Snask San José, Costa Rica 2017
OFFF, W/Atelier Barcelona, Spain 2016

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