Lensway  |  Rebranding + Stopmotion

Rebrand & stop-motion films for one of Europe’s leading retailer of lenses and eyewear.

The brand was in big need of a visual remake. Everything except the logo was up for grabs and we focused a lot around eyes in iconography and patterns and chose a typography that was versatile, playful and unique yet easy to read. We decided to intensify the brands red color and also add an equally strong blue together with a lighter peach pink. Along the identity we also created a lot of photos and films for SoMe, other online media as well as TV.

AGENCY: Snask

BRANDING, ART DIRECTION & SET DESIGN: Fabrizio Morra

ANIMATION & STOP MOTION: Nicola Smanio

MUSIC & SOUND DESIGN: Darwood Music

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Fabrizio Morra is a young Italian designer
specialised in art direction, visual design and illustration based in Turin, Barcelona, Stockholm. Currently Designer at Snask.

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He has worked across different disciplines bringing to life design solutions tailored to meet the concerns of small, large, national and international clients. His services include art direction, creative and art direction, creative campaigns, branding, printed matter and digital media.
Former Atelier student. Previously illustrator at Illo & Wonderlust and art director at Brikk.

So, after this classic-half-copied self-celebrative description, the point is that he has enough experience to work for your brand –whatever it is.

He won so many awards that there’s not even time to mention all of them here –but he is mainly considered as an award-winning troublemaker.

Wherever he is, it’s always sunny with a high of 23°C, the grass is green and the girls are pretty.

"Fabrizio is my grand father and he makes great salads."

Fredrik Öst - Snask, 2018

"Now or never, I'm not gonna live forever."

Fab talking to clients, 2018

"He's an artist"

People, 2018

Clients

The New York Times

Wired

Goodyear

Orthly

Vodafone

Sneakersnstuff

Nordea

Deconet

The Good Life

Fast Company

Ferrero

Ssu

Apex Magazine

McDonald's Canada

Sonos

OFFF Barcelona

Musixmatch

....

Walkie Talks

FID, W/Snask San José, Costa Rica 2017
OFFF, W/Atelier Barcelona, Spain 2016

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