Lensway | Rebranding + Stopmotion
Rebrand & stop-motion films for one of Europe’s leading retailer of lenses and eyewear.
The brand was in big need of a visual remake. Everything except the logo was up for grabs and we focused a lot around eyes in iconography and patterns and chose a typography that was versatile, playful and unique yet easy to read. We decided to intensify the brands red color and also add an equally strong blue together with a lighter peach pink. Along the identity we also created a lot of photos and films for SoMe, other online media as well as TV.
BRANDING, ART DIRECTION & SET DESIGN: Fabrizio MorraANIMATION & STOP MOTION: Nicola Smanio
MUSIC & SOUND DESIGN: Darwood Music