Klarna – SSP | FILM
Creative direction, original film, and photography for the cutting-edge financial giant Klarna, where smoooth payments make your life magical.
Klarna asked SNASK to create a concept for content that in an emotional way could show their product living in the world of smoooth. In the end positioning them as the ultimate shopping partner. Together with Klarna we built a concept where the shopping moment is mixed into the magical world smoooth, making "Klarna" the binding factor. This resulted in communication through stills and videos where product benefits, tactical messaging, magical reality and mouthwatering visuals can co-exist in a smoooth narrative from start to finish.
CREATIVE CONCEPT & ART DIRECTION: SnaskSET DESIGN: Johan Brommé
PHOTOGRAPHY: Pär Olfsson
DOP: Jakob Ihre
PRODUCTION: Always Frank