Klarna – Smoooth Scenarios | FILM + VISUAL CAMPAIGN
Creative direction, original films and photography for the cutting-edge financial giant Klarna
Snask set out to create seven never-seen-before worlds, which would further define Klarna’s recent design leap and the brand’s uniquely “smoooth” transactions. Under our creative direction, an all-star team was assembled, including the collaborative studio Sing-Sing (our set design soul mates) and Diktator (production heavyweights). We developed scenarios to communicate one overarching message through still photography as well as motion. Plus, we supplied Klarna with tons of freedom to use the content across platforms (presentations, website, social media, print, video, and ads) – all from one asset.
CREATIVE CONCEPT & ART DIRECTION: Snask, Fabrizio Morra, Miguel DiasSET DESIGN: Adi Goodrich
PHOTOGRAPHY: Sean Pecknold