Snask’s solution was to create fun unexpected situations that felt “smoooth” while adding humor and storytelling around the calendar day. They created everything from idea and script to art direction and film direction. With Singles Day Snask wanted to celebrate the power of being a single person. Showing a person that is free to make her own decision on how to have the best romantic dinner. The peach is all about “bringing comfort to holiday shopping”, basically sitting comfy while at the same time taking care of business online. All in the smooothest way possible.