It’s March 26 🌝 Fab is offline!

Creative Concept



Art Direction & Concept: Fabrizio Morra
Photography: Olle Lundin
Agency: SNASK
Client: Sneakersnstuff + Adidas

Made at SNASK

As Cozy As Kittens

SNS and Adidas Originals dropped an exclusive shoe together, the new I- 5923 Pack. Inspired by 80’s and 90’s running sneakers, the adidas I-5923 features a full Boost midsole and cool vintage style. But what’s at the heart of this sneaker is it’s beyond-soft touch, snug slipper-like comfort and full Boost cushioning. One could argue they are as cozy as kittens. So, Snask made a film that was both purrrfect for the shoe, and a cheap (but welcomed) low blow to the hearts of anyone who can’t fend off cute kittens. They designed the set, directed the kittens, and also designed the furry typeface for the “Cozy as Kittens” message, to further drive the shoe’s cozy appeal.