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Creative Concept & Art Direction



Creative Concept & Art Direction: Fabrizio Morra
Photography: Bild Gates
Production: Always Frank
Client: Hedvig

Made at SNASK

Hedvig – A Nice Insurance

Concept and visual language for the Swedish insurance-disruptor Hedvig. Snask created magical and unexpected situations communicating the messaging: “it’s nice to be nice”. Together with our friends at Always Frank, Snask produced a big batch of creatives to convey their story and extending its brand in both photographies and live-action. The wide range of assets and creatives could be used across all platforms (website, social, in-app, presentations, ads or TVC). With color, humor, intelligence and magic in an otherwise dull and boring industry, Hedvig joins the fight against the old traditional conglomerates of the insurance world.