Concept and visual language for the Swedish insurance-disruptor Hedvig.
Snask created magical and unexpected situations communicating the messaging: “it’s nice to be nice”. Together with our friends at Always Frank, Snask produced a big batch of creatives to convey their story and extending its brand in both photographies and live-action. The wide range of assets and creatives could be used across all platforms (website, social, in-app, presentations, ads or TVC). With color, humor, intelligence and magic in an otherwise dull and boring industry, Hedvig joins the fight against the old traditional conglomerates of the insurance world.