Brooklyn Brewery | STOPMOTION + ART DIRECTION
Stop-motion film for Special Effects, the new alcohol-free beer made by Brooklyn Brewery.
It's a hoppy lager with an unexpected piney aroma and a pleasantly bitter finish. In other words, an alcohol free beer that tastes as amazing as original beer. Snask took this concept of illusion, and created a psychedelic stop motion world where the beer could cast its spell, even before the first sip. The film begins by going "down the rabbit hole," a common metaphor in popular culture. We designed bold and hypnotic patterns as well as anamorphic typography, inspired by M.C. Escher’s so-called impossible constructions. Our illusions and special effects appear effortless, but are the result of obsessively precise camera movements that make the trip believable. Some may ask, “Why not green screen?" Snask replies, "No illusions here." Just like Brooklyn Brewery's Special Effects brew, our film dazzles with good ol' fashion craftsmanship and expertise.
CONCEPT & ART DIRECTION : Fabrizio MorraANIMATION & STOP MOTION: Nicola Smanio
MUSIC & SOUND DESIGN: Darwood Music