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Brand Identity & Art Direction

Fabrizio Morra


3D: Umberto Gnocchi
Client: Omnia2

AK Alüminyum

AK Alüminyum is a trading company specialized in export of derivate aluminium products manufactured in Turkey and distributed worldwide. The identity has been developed towards a typographically led direction, AK revolves around a bespoke typeface combination and a custom-designed word mark. The colour is implemented across the brand and in situ with product photography and throughout the overall digital interface representing the innovative spirit of the company. The digital structure permits a modular and symmetrical layout system allowing the typeface and colours to pop. AK identity was inspired by the combination of pure and clear shapes typical from the manufacturing techniques and the Bauxite as the sedimentary rock used in the metallurgy industries.