Stills and GIFs for the modern hip sock brand AIM by Mia.
The real aim of the brand is to create the perfect sock for any occasion, one by one. This project was made to launch the fashion brand with a fun and quirky twist. We also used the founder and CEO Mia as the main protagonist and that way making the brand revolve around her persona, ambition and drive.
CONCEPT, ART DIRECTION, SET DESIGN: Fabrizio Morra
PHOTOGRAPHY: Per Björklund
Fabrizio Morra is a young Italian designer specialised in art direction, visual design and illustration based in Turin, Barcelona, Stockholm. Currently Designer at Snask.
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He has worked across different disciplines bringing to life design solutions tailored to meet the concerns of small, large, national and international clients. His services include art direction, creative and art direction, creative campaigns, branding, printed matter and digital media.
Former Atelier student. Previously illustrator at Illo & Wonderlust and art director at Brikk.
So, after this classic-half-copied self-celebrative description, the point is that he has enough experience to work for your brand –whatever it is.
He won so many awards that there’s not even time to mention all of them here –but he is mainly considered as an award-winning troublemaker.
Wherever he is, it’s always sunny with a high of 23°C, the grass is green and the girls are pretty.
"Fabrizio is my grand father and he makes great salads."